Description
Your broadcasting experience is worth more than a job title.
From Broadcaster to Brand is a practical guide for broadcasters, producers, presenters and media professionals who want to recognise the value of the skills they have built — and turn those skills into opportunities beyond traditional employment.
Drawing on lessons from broadcasting, communication and creative work, the book explores how to identify transferable skills, define your value, build a personal brand, develop products and services, find clients and create a more sustainable professional future.
This is not about abandoning broadcasting. It is about recognising that the abilities you developed behind the microphone, camera or newsroom desk can become the foundation of something you own.
Inside the book, you’ll explore how to:
- recognise the commercial value of your broadcasting skills
- move from assigned work to creating your own direction
- build a credible personal brand
- package your knowledge into services and products
- find and communicate with potential clients
- build systems that support sustainable independent work
- create opportunities beyond the traditional media career path
Written by Lelo, creator of Reflections in Motion.
Also available on Amazon in Kindle, paperback and hardcover.
Buy From Broadcaster to Brand on Amazon
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