Description
Face-to-face fundraising is more than delivering a pitch. It is a human exchange that requires preparation, judgement, resilience, ethical communication and the ability to connect with people respectfully.
In Beyond the Pitch, Lelo explores the work that happens behind every fundraising conversation. The book examines how fundraisers can approach people with confidence, explain a cause clearly, listen carefully, respond to concerns and make an honest, voluntary ask—without sacrificing the donor’s dignity or the fundraiser’s integrity.
Through practical guidance, realistic fictional scenarios and reflective exercises, readers will learn how to:
• Strengthen face-to-face donor communication
• Prepare for meaningful fundraising conversations
• Handle rejection without losing confidence
• Balance performance expectations with ethical practice
• Support and develop fundraising teams
• Protect the reputation of the organisations they represent
• Build trust through respectful human connection
This book is written for face-to-face fundraisers, team leaders, fundraising managers and organisations that want sustainable results built on professionalism, ethics and trust.
Also available on Amazon in Kindle, paperback and hardcover.
Buy Beyond the Pitch on Amazon
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